Discover proven website optimization strategies that can significantly boost your revenue. This comprehensive guide draws on insights from industry experts to provide actionable tactics for improving your online presence. From capturing featured snippets to enhancing international SEO, learn how to implement these powerful techniques and drive your business growth.
- Capture Featured Snippets to Boost Revenue
- Create Expert Content for E-commerce Growth
- Implement Geo-Targeted Dynamic Content Blocks
- Restructure Pages for Better User Experience
- Build Landing Pages for Improved Conversions
- Simplify Pricing Communication to Increase Sales
- Upgrade Customization Tool for Digital Transformation
- Adapt Content Strategy for AI Search Era
- Display Live Results Dashboard for Credibility
- Rebrand as Niche Agency for Targeted SEO
- Optimize for AI Visibility to Increase Traffic
- Emphasize Location for Local SEO Boost
- Add Instant Quote Tool for Quick Conversions
- Implement Multi-Pronged Approach to Organic Growth
- Enhance International SEO for Global Markets
- Align Internal Communication with Brand Identity
- Include High-Intent CTAs in Blog Content
- Improve Website Load Speed to Reduce Bounce
Capture Featured Snippets to Boost Revenue
Earlier in 2022, I was working with a B2B SaaS company that was stagnating in organic traffic. Even though they ranked 3-7 for high-value commercial keywords, they were not getting the right type of traffic. It was then that I saw how much space their competitors were owning in the featured snippets.
After running a full SERP analysis with SEMrush, I found 68% of their core target keywords held featured snippets, yet they didn’t occupy a single one. The eye-opener? According to industry data, revenue from featured content grows 6.77 times through organic traffic. Featured Snippets: Why & How to Get Them.
The Strategy:
1. Content Restructuring: I reformatted old pages with good rankings to give faster user responses, using 40-60 word paragraphs below H2 headers. This follows the format Google prefers for snippets.
2. Question-Based Optimization: As 29 percent of keywords that activate featured snippets from a study start with question words, I built dedicated FAQ sections around long-tail questions the sales team heard often.
3. Table & List Implementation: For the comparison keywords, I organized everything into neat HTML tables. Google adores scraping these for included fragments, particularly for “vs” & “comparison” keywords.
4. Inner Linking Strategy: I created topic clusters around the content that was worth taking over for snippets, sending signals of its topical importance to Google.
In just 6 months, we were capturing 47 Featured Snippets. There were some big gains; the most notable was a 516-percent jump in sessions across winning pages. On the bright side, this traffic was fantastic because these were commercial-intent keywords. Attributed revenue rose by $2.3M per year, and conversion rates skyrocketed by 312%.
Ameer Draidy, SEO Expert, Circular Design
Create Expert Content for E-commerce Growth
We recently generated a 37% growth in revenue for an e-commerce client who was selling camera equipment. While their product pages were ranking well, they had no online presence when it came to informational queries.
We started by taking a look at their competitors. What we saw straight away was that the top sellers weren’t just selling equipment; they were also offering expert advice on their websites.
Our client’s Google Search Console data told us the same story. Their impressions were high, but the click-through rate for information-based queries was negligible. This strongly suggested that what users wanted was specialist information. What they were being given was specialist equipment and nothing else.
Our strategy was to create content that reflected the user’s learning experience from start to finish on a specific topic. We mapped out ‘landscape photography’ from beginner concepts to advanced techniques. Then we built a foundational pillar page which acted as the table of contents. Each sub-topic on the page became a detailed “cluster” article optimized for long-tail queries.
Internal linking held the whole strategy together. The pillar page established authority, and internal links passed that authority down to cluster pages and to the relevant product pages.
This linking architecture changed how Google “saw” our client’s website. They became a trusted resource rather than simply a seller. This led to a big increase in traffic for informational keywords. By embedding a “starter kit” product bundle in our articles, we were able to track that impressive growth in sales.
Reece H, Digital Marketing Lead, Outsource Your Marketing
Implement Geo-Targeted Dynamic Content Blocks
We noticed that our bounce rate from international visitors was oddly high, even on traffic that came from our own paid campaigns. After digging into session replays, it became clear: people outside the US were being shown irrelevant offers. So we rewired our backend to push geo-targeted, real-time dynamic content blocks, driven by the visitor’s IP.
We didn’t go with off-the-shelf personalization tools. They were too clunky. Instead, we built our own offer-switching module that lets our team control headlines, CTAs, and pricing variants by region in real-time — without touching code. For instance, when someone visits from Canada, they no longer see USD pricing or US shipping timelines. It all feels local. The drop in bounce rate was sharp. Our international conversion rate went up 26 percent in 90 days. Revenue was up by nearly 23 percent in previously cold regions.
Most people think personalization means using someone’s name or company. That’s surface-level. Context beats cleverness. If your page talks like you already understand who they are, you’re in.
Cameron Prockiw, Founder, Nerder
Restructure Pages for Better User Experience
During a routine analytics review, we found out that three of our most visited service pages had an average page time of 2+ minutes. That is on the higher side for service pages and is a good sign. However, the forms on those pages had poor conversion rates (under 0.5%).
This made us wonder why people were spending so much time on the page and still not converting. Heatmaps and session recordings from MS Clarity showed that people were scrolling till the end of the page, but rage-click data showed multiple clicks on non-interactive elements. This meant people were looking for concrete value indicators but not getting the right information. So, we restructured the page into clear, scannable sections with a sticky “Let’s Talk” button. By month two, those same pages had a 41% increase in conversions. Even session recordings showed fewer abandonment points.
The biggest takeaway for me was that people sometimes aren’t leaving because they’re disinterested. They’re leaving because they’re not getting the information they expect in the moment they expect it.
Abhishek Biswas, Content Marketing Specialist, Radixweb
Build Landing Pages for Improved Conversions
One of the biggest changes I’ve made to our website in terms of improved output is building out landing pages for our offerings. For the longest time, we funneled traffic to our homepage — it gave a decent overview of our services, and there was a contact form at the bottom. Utilizing landing pages has provided us with a multitude of improvements which I’d like to briefly discuss.
Landing pages are easier to track analytics on. A conversion on a landing page is much more likely to be a true conversion than just a random person or bot filling out a contact form on your home page. You also have more information about the intent of a visitor to a landing page because in most cases they don’t arrive there unless they came through a click funnel.
Another benefit of using landing pages for us has been improving conversions. We utilize video on our landing pages, so not only do we have our visitors in a distraction-free space, dedicated to providing them with necessary information, we have a home for specific service videos and relevant customer testimonial videos to live. This boils down to a tool that better qualifies and converts than just a standard page.
Lastly, it’s a nice way to segment your offerings so that you have one page intentionally designed for a specific type of customer. As an example, we have a landing page dedicated to recruitment videos for first responders. That’s a lot more granular than a catch-all page for “video production.” Catering these pages to the intended audience has dramatically improved our conversion rates on our website.
Many businesses at one point or another find themselves in the role of the cobbler without shoes, and we’re no different. We actually made these changes on our website after doing numerous client projects where the finished product was destined for their landing pages. By seeing exactly how our clients were utilizing our services, we decided to do some research and then do the same for ourselves.
Landing pages are an excellent and inexpensive way to produce more accurate analytics, improve your SEO, and to increase web conversions. Incorporating these pages on a site is something that every business can benefit from.
Dave Perlman, Owner, Horizon Visual Media
Simplify Pricing Communication to Increase Sales
We simplified how we communicate pricing, and it paid off.
Our initial pricing page was designed with flexibility in mind. We only charged for what customers used, with no contracts or hidden fees. However, we realized that this flexibility left room for interpretation, which led to confusion and became a clear obstacle in our quest for conversions.
Our next step was to focus on clarity instead of customization. We analyzed support tickets and noticed a consistent pattern: people were ready to pay but got stuck trying to calculate costs. We decided to eliminate this step altogether.
How did we achieve this? We introduced an interactive pricing calculator at the top of the page and made country-specific pricing more visible. We placed “pay-as-you-go” front and center so users could understand the value instantly. The entire experience became faster and more intuitive, especially on mobile devices.
We realized that transparency is a growth lever. Instead of unknowingly asking users to “figure it out,” we started showing them precisely what to expect, which finally drove the action we sought.
Cezarina Dinu, Lead Marketing Strategist, Textmagic
Upgrade Customization Tool for Digital Transformation
Our quick win was the result of a digital transformation.
Implementing a revamped neon sign customization tool on our website was part of the catalyst that transitioned us from a 7-figure to an 8-figure business.
The upgrade included enhancing the user interface for a more modern and clean look and incorporating real-time visual feedback, making it more intuitive and enjoyable for customers.
As part of the digital transformation, we also added one-step checkout for efficient purchasing, offering BNPL options, added customer reviews to our checkout page, and included customer cart items as image thumbnails on the checkout screen, eliminating the need to second-guess and go back.
Essentially, anything that reduces the risk of the buyer leaving the screen will significantly decrease buyer hesitation and increase conversions.
We operate in a highly competitive marketplace. We know that our customers may leave to check price comparisons or review their shopping carts elsewhere.
Adding images of the cart products, as well as 5-star reviews and BNPL options, reinforces that buyers can shop with confidence, and we can make the cost more manageable by splitting payments. What more do they need?
This digital transformation significantly enhanced user engagement, and we saw an 11.5% increase in checkout visits converting into actual sales.
Jake Munday, CEO/ Cofounder, Custom Neon
Adapt Content Strategy for AI Search Era
One of the most effective ways we’ve strengthened our online presence this year was by rethinking our content strategy for the AI search era.
A recent Bain study found that 80% of searchers now rely on AI or no-click results in nearly half their searches, trimming organic site traffic by 15-25%. Gartner predicts this drop could reach 25% by 2026.
We began noticing the same trend in our company’s blog — clicks were falling, not because interest was fading, but because AI search results were giving people answers without ever visiting our site. The bigger challenge is that brands have little control over what AI will show: it might combine press coverage, social media, and website snippets, and if any of that is outdated or negative, it will still appear.
We decided to treat this shift not as a threat but as an opportunity to adapt our blog strategy. Every new article and many older ones were updated with a clear, structured FAQ section written in conversational language, directly answering the kinds of related questions people might ask AI search tools. We also expanded articles to give more context and practical takeaways, so they would still be valuable even when summarized in an AI snippet.
Within a few months, we saw engagement from search begin to rebound: visitors arriving via AI-influenced queries were staying longer, exploring more resources, and ultimately converting at higher rates.
In an AI-first search era, you can’t just optimize for rankings; you have to create the kind of content AI wants to quote, so even in a no-click world, the customer still finds their way back to you.
Joe Alagna, CSO at it.com Domains, it.com Domains
Display Live Results Dashboard for Credibility
I swapped the typical “About Us” text with a live, public dashboard that displayed the exact amount of press placements, reach, and campaign timelines of ongoing active projects. This was determined after several instances during negotiations where potential clients would show hesitation due to the abstract nature of PR outcomes. The display of real-time data such as, “12 tier-1 features published in the past 14 days,” or, “2.4 million readers reached this month,” made the site more of a proof-of-performance center rather than a brochure.
The difference in average decision-making process (21 to 8 days) and a 38 percent increase in upfront retainers were reflected in the first quarter following launch. Clients invested in packages ranging between $25,000 to $50,000 without lengthy negotiation, as they were already able to see the evidence in the form of results prior to talking to us. Most competitors work on the basis of projections, and in a market where they are predominant, presenting verified and live results created instant credibility and accelerated purchases.
Suvrangsou Das, Global PR Strategist & CEO, EasyPR LLC
Rebrand as Niche Agency for Targeted SEO
For a long time, my company was investing significant time and effort to optimize our website for highly generalized search terms with intense competition. After a period of substantial effort without much progress, I decided to rethink our strategy.
Through in-depth keyword research and a careful analysis of our best clients, I determined it would be best to rebrand (and re-optimize) as a more niche agency that exclusively offers SEO and other digital marketing services to contractors. The search terms were much less competitive than the more generalized ones, and while they have lower search volumes, we’ve been able to rank more quickly and without investing as much time and money into our efforts. We’re already receiving clicks and have secured a new client through organic search clicks, just about a month into implementing the new optimization strategy.
Jerry Newman, Owner/Operator, Tech Titan
Optimize for AI Visibility to Increase Traffic
One of the most impactful optimizations I made was incorporating Natural Language Processing (NLP) into my SEO strategy, alongside a focus on long-tail queries and question-based searches to align with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) best practices. NLP helps search engines and AI platforms better understand context and intent, so I structured my content to answer questions naturally, in a way both humans and AI could easily process.
As a result, my content began ranking not only in top search engine results but also in AI Overviews and across AI-driven platforms. This increased visibility led to a substantial boost in website visits, which translated into a noticeable rise in leads, and ultimately, more conversions.
Here are some of the queries where my clients from different industries showed up in Google’s AI overviews:
- “prurigo nodularis” – Hightower Clinical Research
- “CT scan for bone fracture” – Ascend Imaging Center
- “hot drinks without caffeine” – CupsNChai
- “white sun spots on skin” – Metro Boston Clinical Partners
- “site activation delays in clinical trials” – Syncora
I discovered this opportunity while learning online. I noticed that some blogs were being cited as sources within AI-generated responses. That was a lightbulb moment; I realized that by optimizing my own content for these AI-driven answer engines, I could tap into a new and growing source of organic traffic. I applied this strategy, and the results exceeded my expectations, proving that optimizing for AI visibility can directly impact revenue.
Muhammad Ibtehaj Ansari, SEO Executive, Digital Auxilius
Emphasize Location for Local SEO Boost
One of the simplest but most impactful changes we made was updating our homepage copy to clearly reference our London location. We had reviewed a few competitor websites that were ranking highly and noticed they were much more liberal in how often they mentioned their location throughout the page. At the time, our own site barely referenced London outside of the footer. So, we followed suit: we revised our homepage and wove in London-based keywords across key sections. As a result, we saw a sharp increase in local rankings, including multiple top 3 positions, and a noticeable uplift in high-quality leads and revenue from clients actively looking for London-based video production companies.
Ryan Stone, Founder & Creative Director, Lambda Animation Studio
Add Instant Quote Tool for Quick Conversions
I found that most people landing on our site already knew what they wanted — they just didn’t want to waste time finding it. I replaced our homepage hero section with a simple, above-the-fold “instant quote” tool. No scrolling, no forms hidden below. I saw this gap by watching session recordings; users were bouncing after 5-7 seconds because they didn’t see a clear next step. After launch, leads jumped 38% in a month, and revenue followed.
Hatim Belfaquir, Co-founder, MarketMedia.ma
Implement Multi-Pronged Approach to Organic Growth
We develop e-commerce websites and applications. We noticed that our organic keywords and search traffic took a significant dip after 2022, resulting in a 33% decline in our keyword rankings over the past three years. This significant dip in keyword ranking has hit our monthly revenue and led to stagnant MRR growth. To counteract this drop in traffic, we implemented a four-pronged approach to enhance our online presence: page/blog content, backlinks, newsletter, and reviews.
Having quality, relevant content on your website has a huge impact on search results, both on Google and now generative AI tools such as ChatGPT or Google’s Gemini. The more helpful information that site crawlers can grab from your website, the more likely you’ll show up in results.
Backlinks to a website are another major player in website traffic and how search engines rank your website. Getting backlinks to our website from high domain authority websites (awards websites, past clients, ranking sites, etc.) tells the search engines that we know what we’re talking about.
Newsletters have helped with retaining past clients and nurturing new leads. By sending them a bi-weekly newsletter, we’re sending them a reminder of, “Hey, we’re still here if you need us.”
Reviews from past clients are also a huge contributor to growing revenue. This kind of social proof makes it easy for leads considering using us to understand our value through the eyes of past clients. Additionally, asking for a review means the client is more likely to refer their friends when they require our services.
Tying all these tactics together has brought our organic search traffic back up to pre-2022 levels, seeing a 171% increase in search traffic!
Davis Page, Digital Marketing Strategist, Fyresite
Enhance International SEO for Global Markets
Among the most effective optimizations we have carried out, there exists an enhancement of international SEO targeting to improve our ability to serve the crucial overseas markets. Initially, our site was primarily optimized for UK-related searches. However, when analyzing analytics and Google Search Console reports, we discovered that people were visiting our site from regions in the Middle East, West Africa, and Southeast Asia, but we were not converting visitors from these areas effectively.
This turned out to be a potential opportunity, so we created region-specific landing pages with localized content, currency support, and tailored product offerings. We also made adjustments to the technical SEO features, such as implementing hreflang tags to communicate relevance to these markets.
This approach produced a 42 percent surge in qualified leads from these geographies in less than six months, which has directly resulted in growth of export orders and overall revenue on a quantifiable scale. What we learned was that to sustain growth, we need to make our digital presence resonate with our global customer base rather than focusing solely on our local market.
Gary Winstanley, Managing Director, Leverbrook Export Limited
Align Internal Communication with Brand Identity
We have always treated internal communication as the starting point for external perceptions, and this strategy has consistently worked for us. Most brands obsess over how they look online, but very few ask: “Are we aligned behind the scenes?”
We invested time in building clear brand guidelines which were not just for design, but for voice, tone, and values. Then we reinforced them internally. Whether it was a Teams message, a support response, or a client proposal, we made sure the way we communicate internally mirrors how we want the world to see us. And it worked for us.
That internal alignment is what fuels consistent, trustworthy messaging externally as well, whether on social media, email, our website, or even in reviews and comments. Over time, that consistency becomes your reputation.
People trust what feels familiar. So, if your audience keeps seeing the same tone, values, and attention to detail at every touchpoint, they start to believe in you and convert more, leading to increased revenue.
Jane Ingram, Director of Operations and Marketing, Forwardly
Include High-Intent CTAs in Blog Content
One simple change that boosted revenue was adding high-intent call-to-action (CTA) buttons in our blog content. Instead of only writing thought leadership pieces, we started including clear, relevant CTAs like “Book a Social Strategy Call” or “Download Our Proposal Template” in posts that were already getting organic traffic.
We discovered the opportunity by looking at Google Analytics and noticing that some of our most-visited pages had great engagement but weren’t driving conversions. Once we paired valuable content with the right next steps, we saw a clear lift in leads and qualified client inquiries.
Keith Kakadia, CEO and Founder, Sociallyin
Improve Website Load Speed to Reduce Bounce
We’re constantly making small quality-of-life improvements — not all of which are focused on sales.
However, one that stands out is that we created a daily tracking program for our students. This way, they would get rewards the more frequently they logged in and completed lessons – helping them learn faster but also lowering churn.
As for myself, I’ve worked in multiple industries, including conversion rate optimization. One of the biggest impacts on sales that so many websites miss is simply load time. Improving their load speed reduces bounce rate by around 60% or more if you can bring it under 3 seconds.
It’s insane how many websites have slow-loading sales and product pages. (It was also one of the first easy wins we looked at to improve conversion rate before any A/B testing, etc.)
Daniel Daines-Hutt, Head of Content, Zero To Mastery
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